The authors institute that: "A majority of the 163 baccy brand-related videos analysed (71.2%, 95% CI 63.9 to 77.7) had pro-tobacco content, versus a diminutive minority (3.7%) having anti-tobacco noesis (95% CI 1.4 to 7.8). Most of these videos contained baccy sort noesis (70.6%), the sort name in the title (71.2%) or respiration imagery noesis (50.9%). One pro-smoking penalization recording had been viewed over 2 meg times. The quaternary most striking themes of the videos were celebrity/movies, sports, penalization and ‘archive’, the prototypal three of which equal themes of interest to a youth audience."
The article concludes that: "Pro-tobacco videos hit a momentous presence on YouTube, consistent with backhanded marketing state by baccy companies or their proxies."Media coverage of the article disseminated worldwide the conclusion that fag companies are today using YouTube to mart their products and intend around restrictions on tralatitious forms of marketing. For example, the headline of an article on The Medical News read: "Tobacco Companies Use Web 2.0 Media to Get Around Marketing Restrictions."The Rest of the StoryDespite their verify that baccy companies are using YouTube to encourage cigarettes, the authors wage no grounds that this is the case.It is very doable that individuals, not related with the baccy companies, hit produced videos that represent cigarettes and fag brands. Has this not occurred to the study authors?Before making the verify that fag companies are answerable for these YouTube videos, the authors need to wage grounds that the companies are behindhand the videos. This is a earnest allegation, since it would place the baccy companies in violation of a sort of laws and agreements.The exclusive "evidence" that the authors wage is that whatever of the videos materialize to be professionally made. This does not establish anything, however, since the knowledge to produce professional-looking videos is today widely available.In fact, digit field baccy companies responded to the article by publically denying that they are behindhand these YouTube videos.British American Tobacco was quoted as stating: ""It is dead not our policy to ingest ethnic networking sites such as Facebook or YouTube to encourage our baccy product brands, and not modify the authors of this report verify we hit finished so. Using ethnic media could severance local business laws and our possess International Marketing Standards, which apply to our companies worldwide. Our employees, agencies and assist providers should never ingest ethnic media to encourage our baccy brands."Philip moneyman was quoted as stating: "Philip moneyman army does not place fag sort marketing videos on YouTube. In fact, PM army has communicated with YouTube in the instance asking them to remove YouTube recording noesis that it believed infringed on PM USA's intellectual property rights."
Since the companies contain existence answerable for the posting of these videos, it is functionary upon the researchers of the study to writing or at small wage grounds that the companies are behindhand this before making such an insinuation.
The rest of the story is that this article makes a earnest but groundless allegement against the baccy companies. This unsupported averment appears to be a past phenomenon in baccy control. The Rest of the Story has previously revealed a past way in unsupported accusations in baccy control.
My sense is that the reason for this way in the ingest of unsupported accusations is the baccy industry's decision, whatever instance around 2000, to discontinue its oversight of the claims existence made by anti-smoking groups. Prior to that time, the baccy companies would move publically and directly to some unsupported claims. Since then, the companies hit essentially permit anti-smoking groups attain some claims they want. It used to be that we in baccy curb would be very careful to writing some accusations against the business because we knew our feet would be held to the fire. However, this is no individual the housing and so anti-smoking groups and researchers are becoming such more lethargic most their documentation of allegations against the industry.
However, in my view, these unsupported accusations equal a diminution of the technological integrity of the baccy curb movement.
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